
1. 问候式开场白
适用场景:展会、社媒、官网等已知客户来源的场景。
展会版: Hi [客户姓名], It was great meeting you at [展会名称] yesterday! Im [你的名字] from [公司名], specializing in [核心产品]. We discussed [具体话题], and Id love to explore how we can help with [客户痛点]. Whens convenient for a 15-min chat?
领英/官网版: Hi [客户姓名], Hope youre having a productive week! I saw your inquiry on our website about [产品/服务]. Im [你的名字] from [公司名]. Weve helped [类似客户] achieve [具体成果]. Could we schedule a quick call next week?
2. 提问式开场白
适用场景:冷启动或激发客户兴趣。
Hi [客户姓名], I learned from your LinkedIn profile that youre an expert in [行业]. Many companies in your sector are facing [痛点]. Have you explored solutions like [你的产品]?
Hi [客户姓名], I noticed your company recently expanded into [市场]. Are you looking for suppliers who can provide [需求]?
3. 赞美式开场白
适用场景:社交场合或建立好感。
Hi [客户姓名], Im impressed with your companys innovation in [领域]! We specialize in helping businesses like yours [解决痛点]. Would you be open to a brief discussion?
Hi [客户姓名], Congrats on your new store opening in [城市]! Weve supported similar retailers with [解决方案]. Could I share a case study?
4. 共同兴趣式开场白
适用场景:社媒互动或建立共鸣。
Hi [客户姓名], Love your Instagram post about [主题]! Many [目标人群] in [地区] are seeking [解决方案]. Heres a free resource: [链接]. Let me know if its useful!
Hi [客户姓名], I saw your tweet about [行业趋势]. We just published a report on [相关话题]. Would you like a copy?
5. 信息分享式开场白
适用场景:提供行业动态或解决方案。
Hi [客户姓名], Recent EU regulations on [产品] might impact your imports. Weve helped clients navigate similar changes—heres a quick guide. Need details?
Hi [客户姓名], Material costs in [行业] are rising by [百分比]. Our supply chain optimization helped [客户] cut costs by [百分比]. Want to explore?
6. 紧迫感式开场白
适用场景:促销或限时优惠。
Hi [客户姓名], Exclusive offer: First 10 customers get [折扣] on [产品]. Reply YES by [日期] to claim!
Hi [客户姓名], We have ready stock of [产品] in [仓库地点]. Order today for delivery in [天数]. Offer expires [日期].
7. 个性化定制开场白
适用场景:高质量客户或深度调研后。
Hi [客户姓名], Noticed youre sourcing [产品] from [地区]. Our solution helped [类似客户] reduce lead time by [天数]. Could I send a comparison report?
Hi [客户姓名], Your competitor [公司名] just adopted [技术]. We can implement it for you in [周期]. Interested in a demo?
8. 多语言问候开场白
适用场景:不同文化背景客户。
拉美客户: Hola [客户姓名]! Soy [你的名字] de [公司名]. He oído que [客户公司] está innovando en [领域]. ¿Te gustaría conocer cómo hemos ayudado a otras empresas en [地区]?
中东客户: السلام عليكم [客户姓名]! أنا [你的名字] من [公司名]. لدينا خبرة في توفير [解决方案] لعملاء في [市场]. هل ترغب في مناقشة كيف يمكننا مساعدتك؟ 9.