做跨境社媒和电商，英语专业词汇术语是第一关。我吐血整理了长长一大挂，关于社媒和电商的内容制造、运营与发布等，整个相关链条的中英文对照词汇清单，以及中英双语例句。
分门别类梳理后，不仅词汇准确，就连策划框架都清晰很多。我在这里贴出来，方便自己学习，也分享给有需要的宝子们。后续如还有新的整理，我会持续更新。一起加油哦~
一、内容策划与制作 Content Planning & Creation
内容策划 content planning
我们需要为下个月的活动提升内容策划质量。We need to improve our content planning for next months campaign.
内容选题 topic selection
选题应与当前热点趋势相符。Topic selection should align with current trends.
内容脚本 content script / video script
编写简洁的视频脚本以保持观众注意力。Write a concise video script to keep viewers engaged.
分镜头脚本 shot list / storyboard
分镜脚本帮助我们提前预览每一个镜头。The storyboard helps us visualize each scene.
视频拍摄 video shooting / filming
我们计划这个周末进行视频拍摄。Video shooting is scheduled for this weekend.
视频剪辑 video editing
她负责视频剪辑和转场效果。She is responsible for video editing and transitions.
添加字幕 add subtitles
为视频添加字幕以提高可达性。Add subtitles to make the video accessible.
特效 special effects
使用特效增强视觉吸引力。Use special effects to enhance visual appeal.
配音 voice-over
配音要与视频基调一致。The voice-over should match the tone of the content.
背景音乐 background music
选择适合氛围的背景音乐。Choose background music that fits the mood.
封面设计 thumbnail design
好的封面设计能提升点击率。A good thumbnail design increases click-through rates.
二、账号管理与运营 Account Management & Operation
账号定位 account positioning
账号定位有助于明确内容方向。Account positioning helps clarify your niche.
人设 persona / public image
她的人设是极简生活方式博主。Her online persona is that of a minimalist lifestyle guru.
内容方向 content direction
我们的内容方向聚焦于健康与正念。Our content direction focuses on wellness and mindfulness.
内容标签 hashtags / content tags
使用相关标签有助于提升曝光。Use relevant hashtags to boost visibility.
粉丝增长 follower growth
活动的目标是增加粉丝数量。The campaign aims at follower growth.
发布频率 posting frequency
保持稳定的发布频率有助于观众留存。Consistent posting frequency keeps your audience engaged.
发布时间 posting time
最佳发布时间为晚上8点左右。 Optimal posting time is around 8PM.
三、平台与内容分发 Platforms & Publishing
发布文案 post caption / video caption
写一个吸引眼球的发布文案。Write a catchy caption to go with the post.
发布视频 publish/post video
我们计划每周一发布新视频。We plan to post a video every Monday.
收藏 save / favourite
很多用户把这个视频收藏了。Many users saved the video to watch later.
点赞 like
视频获得了超过一万点赞。The video received over 10,000 likes.
评论 comment
回复评论可以提升互动率。Engage with your audience by replying to comments.
分享 / 转发 share / repost
请鼓励观众转发你的视频。Ask viewers to share or repost your video.
热点话题 trending topic
蹭热点话题能带来更多曝光。Join a hot topic to increase exposure.
热搜 trending search
这条新闻迅速上了热搜。The news quickly made it to the trending search.
爆款视频 viral video
这是我们今年的第一条爆款视频。This is our first viral video of the year.
四、投流与推广 Paid Promotion & Advertising
投流 / 推广 paid promotion / traffic boosting
为这个视频投流以扩大曝光。Promote this video to increase its reach.
广告投放 ad placement
广告投放的目标人群是都市白领。Our ad placement focuses on young professionals.
广告预算 ad budget
根据目标设定广告预算。Set your ad budget based on your campaign goals.
受众定向 audience targeting
精准的受众定向提高转化率。Audience targeting improves ad efficiency.
营销目标 marketing objective
明确营销目标是第一步。Clarify your marketing objective before launching.
推广视频 promoted video
这周我们主推一条短视频。We are pushing a promoted video this week.
商业合作 brand collaboration / sponsorship
这是一场与某科技品牌的商业合作。This is a brand collaboration with a tech company.
挂商品 add product link / product tag
给视频挂上商品链接促进转化。Add a product link to drive sales.
五、数据分析与反馈 Data & Performance
数据分析 data analysis
数据分析显示用户互动率较高。Data analysis shows strong engagement rates.
内容表现 content performance
监测内容表现可以及时调整策略。Monitor your content performance regularly.
播放量 views / play count
视频播放量突破百万。The video has over 1 million views.
完播率 completion rate
缩短视频长度以提升完播率。Improve completion rate by shortening the video.
点击率 click-through rate / CTR
优化封面以提升点击率。Optimize your thumbnail to increase CTR.
成交转化率 conversion rate
专注提高转化率。Focus on improving your conversion rate.
六、用户与观众洞察 Audience & User Insights
广义受众 broad audience
广义受众适合品牌曝光型广告。The ad targets a broad audience.
细分人群 niche audience / segmented group
内容为某一细分人群定制。This content is made for a niche audience.
目标用户 target audience
了解目标用户是运营核心。Understand your target audiences needs.
观众画像 audience profile
构建观众画像以优化内容策略。Build an audience profile to personalize content.
用户洞察 audience insights
用户洞察有助于内容调整。Audience insights help shape our strategy.
用户行为 user behavior
分析用户行为优化投放策略。Track user behavior for better targeting.
用户留存 user retention
优质内容有助于提升用户留存。Improving content quality boosts user retention.
七、运营活动Campaign & Community Engagement
涨粉活动 follower growth campaign
我们通过涨粉活动一周内新增了5万粉丝。We gained 50,000 followers in a week through the follower growth campaign.
抽奖活动 giveaway / lucky draw
抽奖活动可以快速提升用户参与度。Giveaways quickly increase user engagement.
用户互动 user engagement
提高用户互动有助于提升内容推荐权重。Boosting user engagement helps increase algorithmic exposure.
评论引导 comment baiting / comment prompts
结尾加个问题引导评论吧。End the post with a question to encourage comments.
话题挑战 hashtag challenge
参与热门话题挑战有助于引流。Joining trending hashtag challenges helps attract traffic.
联合营销 co-marketing / joint campaign
我们正在和另一个品牌做联合营销。We are running a joint campaign with another brand.
促销活动 promotional campaign
本周我们推出了限时促销活动。We launched a limited-time promotional campaign this week.
节日营销 seasonal campaign / holiday marketing
节日营销内容要提前策划。Seasonal campaigns need early planning.
节点运营 seasonal event operation
年中节点是重要的运营窗口期。Mid-year is a key seasonal event period for operations.
活动裂变 viral campaign / referral growth
利用用户分享实现活动裂变。Leverage user sharing to achieve viral growth.
社群活动 community event
我们在粉丝群中组织了一个社群活动。We organized a community event in our fan group.
用户UGC征集 UGC campaign / content co-creation
启动用户UGC征集活动，鼓励投稿。Launch a UGC campaign to encourage content submissions.
新品预热 product teaser campaign
视频是我们新品预热的一部分。The video is part of our product teaser campaign.
私信引导 DM engagement / direct message strategy
用私信引导用户参与活动。Use DMs to guide users to participate in the campaign.
活动转化率 campaign conversion rate
这次活动转化率达到了8%。The campaign conversion rate reached 8%.
八、行业垂类 Vertical Industry Terms
美妆类 beauty vertical
美妆类账号通常以测评、教程和种草内容为主。Beauty vertical accounts often focus on reviews, tutorials, and product seeding.
母婴类 parenting / maternity vertical
我们正在打造一个专业的母婴类账号。Were building a professional parenting content account.
教育类 education vertical
教育类内容更注重实用性与干货输出。Educational content emphasizes practicality and valuable takeaways.
健身类 fitness vertical
健身类视频需要展示动作标准与训练计划。Fitness videos should demonstrate proper form and structured training plans.
时尚类 fashion vertical
时尚类账号多以穿搭展示和品牌合作为主。Fashion vertical accounts often highlight styling and brand partnerships.
旅游类 travel vertical
旅游类内容适合用vlog和景点种草形式呈现。Travel content works well through vlogs and destination seeding.
美食类 food vertical
美食类视频在吸引力和传播上都表现优异。Food videos perform strongly in appeal and shareability.
汽车类 auto vertical
汽车类内容包括测评、驾车体验、车展等。Auto vertical content includes reviews, test drives, and car shows.
游戏类 gaming vertical
游戏类账号以直播、攻略、搞笑剪辑为主。Gaming accounts focus on live streaming, strategy, and funny edits.
宠物类 pet vertical
宠物类内容亲切治愈，适合建立情感连接。Pet content is heartwarming and great for emotional connection.
家居家装类 home & decor vertical
家居类视频偏向展示改造前后对比或实用技巧。Home content often features before/after makeovers or practical tips.
职场类 career / workplace vertical
职场类内容适合输出技能干货和面试经验。Workplace content fits well for sharing skills and job interview insights.
三农类 rural / agriculture vertical
三农内容在下沉市场具有极强的传播力。Agriculture content has great virality in lower-tier markets.
情感类 relationship / emotional vertical
情感类内容常用于讲故事或引发共鸣。Emotional content is often used for storytelling or triggering resonance.
九、直播运营 Live Streaming Operations
开播 go live / start streaming
我们每天晚上8点准时开播。We go live at 8PM every night.
直播间 live room / streaming room
直播间布景影响观众停留时长。The design of the live room affects viewer retention.
主播 streamer / host
主播的控场能力直接影响转化率。The streamer’s hosting skill directly impacts conversion rate.
助播 co-host / live assistant
助播负责控场与留言互动。The co-host handles audience interaction and moderation.
带货直播 livestream selling / commerce live
带货直播是我们主要的转化渠道。Livestream selling is our main conversion channel.
起号直播 account bootstrapping live
起号直播的重点是内容铺量和人设建立。Bootstrapping live sessions focus on content seeding and persona building.
预热直播 warm-up stream
我们计划做三场预热直播引流。We’re planning three warm-up streams to attract traffic.
秒杀 flash sale
我们直播中安排了三轮秒杀。We have three rounds of flash sales during the stream.
引导下单 order call-to-action / CTA
要频繁地引导下单，尤其在优惠节点。Make frequent CTAs to order, especially during promo points.
停留时长 average watch duration
停留时长越长，平台推荐权重越高。The longer the watch duration, the higher the platforms algorithm pushes.
互动率 interaction rate
提高互动率能增强直播活跃度。Boosting interaction rate increases stream engagement.
上车 / 抢购 place order / rush buy
想上车的朋友速度下单！If you want it, rush to buy now!
脚本流程 live script / show flow
直播脚本需要精准安排节奏与福利点。The live script must precisely plan rhythm and reward points.
场控 live control / floor manager
场控负责协调节奏和控制突发状况。The floor manager coordinates flow and handles emergencies.
成交转化 sales conversion
成交转化率是直播的核心指标。Sales conversion rate is the core metric for livestreams.
复盘 post-live review / livestream recap
每场直播后要进行详细复盘分析。Each live session should be followed by a detailed review.
十、内容创意策划 Content Ideation & Planning
内容策划 content planning
内容策划是运营的起点和核心。Content planning is the starting point and core of operations.
创意构思 creative ideation / concepting
每一条爆款视频都离不开巧妙的创意构思。Every viral video starts with clever creative ideation.
内容选题 topic selection
选题要紧贴用户兴趣和当下热点。Topic selection should align with user interests and trending issues.
脚本撰写 script writing
脚本撰写能大幅提高拍摄效率。Writing a script greatly improves shooting efficiency.
内容结构 content structure
清晰的内容结构有助于提升完播率。A clear content structure helps boost completion rates.
开场钩子 opening hook
一个强有力的开场钩子能迅速吸引注意力。A strong opening hook grabs attention instantly.
反转设定 plot twist / reversal
视频中加入反转设定可以提高转发率。Adding a plot twist increases shareability.
悬念设置 suspense building
合理的悬念设置能激发用户好奇心。Proper suspense building sparks viewer curiosity.
爆点设计 highlight / viral moment
每段内容都要设计一个爆点。Every piece of content should include a viral moment.
内容痛点 pain point
内容要能击中目标用户的痛点。The content should hit the target audience’s pain points.
情绪共鸣 emotional resonance
情绪共鸣是促成点赞和分享的关键。Emotional resonance is key to generating likes and shares.
价值输出 value-driven content
要注重价值输出，提升内容专业度。Focus on value-driven content to elevate professionalism.
内容类型 content type / category
常见内容类型包括测评、教程、种草等。Common content types include reviews, tutorials, and recommendations.
IP打造 content IP building
打造IP有利于提升账号粘性和变现力。Building a content IP boosts account loyalty and monetization.
创意脚本 creative script
创意脚本应包含钩子、转折和亮点。A creative script should include hooks, twists, and highlights.
视频主题 video theme
明确主题有助于内容聚焦。Defining the video theme helps keep content focused.
节日节点 seasonal topics / holiday hooks
抓住节日节点可以快速引流。Leveraging seasonal topics brings in quick traffic.
模板玩法 content template / replicable format
模板玩法便于内容规模化复制。Template content allows for scalable production.
系列内容 content series
打造系列内容有助于提升用户黏性。Creating a content series enhances user stickiness.
内容分发节奏 content release schedule
合理安排内容分发节奏是运营效率的关键。A well-planned release schedule is key to operational efficiency.
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